By Ed Kang
Take an inside look at what it is like to work as a consultant and coach helping companies with branding and culture. Ed Kang uses #BrandCulture with clients every day as part of the MDNA Institute. Although the company and characters are fictional, everything (as funny-yet-somewhat-disturbing as it can be sometimes) is based on real experiences or horror stories of office culture. This is probably Ed's way of laughing about it in a form of self-therapy. You can visit the MDNA Institute website for more information on #BrandCulture.