#BrandCulture

By Ed Kang

A highly dysfunctional company hires an executive coach to help turn the company around and teach them about branding, culture, leadership, emotional intelligence, tech disruption and the meaning of life. But this executive coach is not all he appears to be. Get ready for comedy, drama, a little horror and a whole lot of over-sharing with doses of corporate denial. Inspired by true stories. Names and details have been changed to protect the innocent. Based on real experiences of Ed Kang as a consultant and coach helping companies with their branding and culture with the MDNA Institute. Learn more about #BrandCulture at the MDNA Institute website.

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